Black Friday 2024 is almost here and it comes with the largest wave of holiday shopping deals that customers and businesses won’t want to miss. There’s a lot to love about this season even apart from the fantastic sales that you won’t find anytime else.
As a customer, this is a great time to save and invest in things you wouldn’t have normally invested in, but for a business, this is a great time to pull in those customers that wouldn’t normally shop and incentivize them with hard-to-pass-up deals! Let’s get more into Black Friday and how it can help both customers and businesses.
Why Is It Called Black Friday?
The term “Black Friday” originated back in the 1960s and it came specifically from Philadelphia where it was actually used by police in Philadelphia to describe the craziness that ensued after the Thanksgiving holiday as shoppers swarmed the streets to begin their holiday shopping.
The word “Black” was used to describe the stressful, exhausting day for police, while “Friday” was used to refer to the Friday after Thanksgiving.
A Look Into the Current Black Friday 2024
The term Black Friday has a more positive connotation as it refers to the retail world. Businesses often used black ink to mark profits and red ink to mark losses, so the term actually referred to the moment when businesses began to “go into the black” and experience profits over losses.
By the 1980s Black Friday had become a nationwide term that was used to mark a major shopping event that retailers often used to offer some of their biggest markdowns ever.
Black Friday 2024: The Start of the Holiday Shopping Season
Black Friday is a day that marks the beginning of holiday shopping and it marks the unofficial first day of gift shopping and spending for gift giving season.
Black Friday Deals 2024 is like every other year where customers will get the chance to take advantage of huge discounts on products as retailers and businesses mark down items heavily during this time, specifically larger ticket items that are marked down to be more affordable.
Following Black Friday 2024 will be Cyber Monday which is where Cyber Monday deals will pop up for online retailers. This is the equivalent for Black Friday but it is for online retailers that otherwise wouldn’t be able to participate in the sales without having a physical storefront.
Ultimately this is a time that will help kick off the holiday season, holiday campaigns, and holiday shopping.
Why Shopping on Black Friday Benefits Consumers and Businesses
Black Friday benefits both sides of the purchase from the customers to the businesses despite the heavy markdowns that are associated with the day. This is a huge day for many and the deals often lead through the weekend and will end with the cyber Monday deals that are online.
This gives customers a huge chance to take advantage of the deals and it gives businesses a whole weekend to take advantage of increased traffic to their business.
Benefits for Customers
When it comes to customers, for example, this year customers will be able to take advantage of Black Friday 2024 deals and Cyber Monday deals that will help them save immensely on gifts for their family and friends for the holidays. Here are some specific benefits that customers get when taking advantage of these deals.
Significant Discounts
Obviously, the biggest benefit that customers will get during this time is taking advantage of the giant discounts on products, especially high-ticket items. Products like electronics, home goods, and apparel often see huge cuts from the original marked price.
Early Holiday Shopping
This allows customers to start their holiday shopping early instead of waiting until the last minute to spend money in a short amount of time to get gifts for everyone. It takes the stress out of last-minute purchases and it helps them a better budget and plan their holiday shopping finances.
Online and In-Store Deals
Now, there are Black Friday deals that often will be in store, but it usually ends with Cyber Monday deals which are for online retailers. This gives customers extra time to purchase through the weekend while being able to take advantage of deals from their favorite online and in-store retailers.
Big Ticket Purchase Opportunities
This is a great time for customers to make those big purchases they’ve been putting off due to finances. This is a fantastic way to get huge markdowns on those premium, big-ticket items and finally purchase them while saving some money.
Expand Budget
Using these deals to do their holiday shopping can potentially help their budget go further when it comes to holiday shopping as they are saving more money than they originally thought they’d spend.
Benefits for Businesses
It’s not just the customers that get all the benefits with Black Friday 2024 or Cyber Monday deals, in fact, businesses see a huge profit during this time and many retailers spend months preparing their markdowns and campaigns. Here’s a look into some more specific benefits that businesses can get from Black Friday.
Increased Revenue and Profit Margins
Black Friday is usually the biggest sales day of the year and it helps many businesses reach annual revenue goals. With the large volume of purchases during this time, it can often turn these retailers “black” in their accounting ledgers, showing that they are not profitable.
Brand Exposure and Engagement
Promotions for these deals often attract a wide variety of customers, which can bring both loyal shoppers and new customers. These high-traffic days allow the brand to build brand recognition and increase customer engagement, which could potentially convert them into long-term customers.
Clear Out Inventory
This is a great time for businesses to clear out their inventory and sell their older inventory or seasonal inventory at discounted rates. This reduces the cost of holding unsold items and frees up space.
Data Collection and Insights
With the increased traffic during this time, it gives businesses a huge range of insights and data to look into. It allows them to see how campaigns performed and analyze how they can fine-tune future market strategies even outside of Black Friday and Cyber Monday deals campaigns.
Increased Social Media and Online Engagement
With all the traffic from campaigns during this time online and on socials, this brings in a ton of engagement for businesses. This is a great time to bring in more engagement through graphics, promotions, and promotional campaigns which can boost traffic to their websites and social pages.
Role of Website Design in Black Friday
Now that we know a bit more about Black Friday 2024 and the benefits that come along with it, let’s look at how website design plays a huge role in this as well. Both website design as a whole and graphic design come into play during this time. Let’s look into how website design plays a key role in boosting conversions and maintaining performance during the busiest time of the year.
Optimising User Experience
This is a time when many online shoppers will visit your website and there is potential for a huge influx of visitors for Cyber Monday deals as well which means that having a user-friendly website that they can navigate easily on is essential. Ensure that you have intuitive navigation menus, clear categorization of products, and a streamlined checkout process.
Mobile Friendly
Many customers will be visiting websites through their mobile devices during this huge holiday shopping day, which means that having a mobile-first, responsive website is even more crucial. Mobile-optimized designs will adapt the screen size despite where they’re visiting from and you’re more likely to show up in those “black friday deals 2024” searches on Google with an optimized website.
Fast Loading Speed
Your website should have fast loading times and ensure that there is no lag when a user is visiting. With the influx of customers visiting your website, there’s more of a chance of a laggy process so ensuring that you’ve taken all proper measures to ensure fast loading times is nonnegotiable. Optimized images, lazy loading, and efficient coding can help give you faster load times.
Compelling Visual Design
The visual design of your website should be clear, but also compelling for users who are visiting. Have high-quality images and videos, easy-to-read typography, and balanced color schemes.
Ensure that your Black Friday deals are highlighted prominently and easy to find. Promote your deals through your landing page, pop-ups, or banner advertisements to make them easily noticeable.
Enhanced Security and Trust
With the increase in customers and the possibility of new customers, they are looking for security and trust in the website they are buying though. Display trust signals like SSL certificates, secure payment markings, or customer reviews to give credit to your website.
Final Look at Black Friday 2024
Black Friday is a huge day for both businesses and customers alike and there are benefits for both, making this holiday shopping day essential. It’s changed a lot over the years, but today it’s now one of the days that almost everyone looks forward to whether it’s to save money buying gifts or getting the spike in customers to reach their goals.
As a design team, we can help elevate your designs across multiple channels whether it be your website, social media, or other marketing efforts.
When it comes to Black Friday 2024 there are many reasons why you’ll want to jump in and amp up your designs and we have some new deals coming to you for Black Friday at Pixel True.
If you’ve been in the market to hire a skilled team of designers for your business, this is the perfect time! Take advantage of these savings and we’ll help take care of all your design needs so you can enjoy the holidays without having to worry about it!
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